You spend of that time, effort and money arranging that big day and, most importantly, the wedding dress!
To the bride the wedding dress means everything to her on her day that will shape her life to come. So when that day finally arrives and she looks fantastic, what happens to the wedding afterwards? After all it is a dress for that one special day.
Keeping the wedding dress as a memento of the special occasion is the done thing, along with the photographs, presents, honeymoon and of course the marriage itself.